Senior Manager, Product Line Management - EVs

Location

Purpose

~ The Sr. Manager, Product Line Management (PLM) – EVs is the Subject Matter Expert (SME) for assigned vehicle(s), which includes maintaining comprehensive, real-time knowledge of: sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing effectiveness, region/dealer engagement levels, competitor activity, and segment dynamics (including purchase/rejection/avoidance reasons, loyalty/conquest, demographics, etc.).

~ The PLM department’s key mission is to achieve revenue, volume, and share objectives and provide strategic direction on go-to-market strategies that optimize sales and profitability for assigned vehicle(s). Responsible as the lead Sales and Marketing stakeholder for product portfolio management and new product launch readiness/effectiveness.

Major Responsibilities

~ This position supports the Senior Group Manager for Hyundai EVs.

~ Proactively analyze performance of assigned vehicle(s) relative to objectives, develop actionable recommendations to optimize performance across the levers listed below, and present to executive management at regular governance meetings.

     ~ Product Planning: Provide strategic input to ensure assigned vehicle(s) meets Sales and Marketing channel marketplace needs.

     ~ Strategy: Lead development of vehicle positioning strategies and Key Selling Points (KSPs) for all-new, major change, and face-lift vehicles.

     ~ Marketing: Collaborate to ensure product concept, positioning, KSPs are clearly communicated and with consistency throughout all company-owned and 3rd party websites/channels.

     ~ PR: Partner to ensure vehicle positioning strategy and market performance are effectively incorporated into media events.

     ~ Incentives: Collaborate to optimize competitiveness and support incentives planning meetings.

     ~ Pricing: Collaborate to identify opportunities to increase revenue.

     ~ Finance: Analyze and validate financial impact of recommendations.

     ~ Production: Provide trim mix direction monthly to ensure optimized PO and balanced pipeline..

     ~ Sales Operations: Operate closely downstream with field leadership to collaborate, manage and optimize media messaging, incentives and provide strategic/tactical inputs to drive the monthly go-to-market plan.

Major Responsibilities (continued)

~ Compliance/IRA: Collaborate to ensure compliance with all Federal/State regulations (CAFE/GHG, Tier 3, SULEV, etc.) and comprehensive understanding of IRA.

~ Business Unit Management: Partner with Sales Analysis & Forecasting in setting annual and monthly national/regional business objectives (BP/OP) for each vehicle and provide strategic direction for development of the Mid-term Plan.  Identify key product, marketing and sales programs required to achieve objectives.

~ For assigned vehicle(s), lead regular Launch Committee Meetings to ensure cross-functional alignment and organizational readiness for new product launches.

~ Manage/coach/develop direct report(s).

Authority

~ Use independent judgement to develop financially vetted business cases for product performance improvement recommendations.

~ Manage cross-functional teams and projects as needed.

Education

Related Experience

~ Eight or more years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales).

~ Automotive industry experience preferred.

~ Cross-functional project management experience required.

~ Extensive data analysis experience and data visualization expertise required.

~ Prior management of direct reports preferred.

Skills/Knowledge

~ Self-starter with curiosity and initiative.

~ Strong analytical skills with attention to detail.

~ Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action.

~ Excellent communication and presentation skills.

~ Good organizational and teamwork skills.

~ Ability to multi-task.

~ Strong automotive industry and technology knowledge preferred.

~ Excel, PowerPoint, Word.

~ Experience with PIN, Maritz, GfK, IHS/Polk, Strategic Vision, Ace Metrix, Tableau, etc. studies/tools a plus.

Certification Required

~ N/A.

Physical Requirements

Work Model

Affiliate

Compensation

Benefits

Actual pay will be based on skills, experience and education. Our total rewards package includes base salary, bonus and benefits. Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance).