Senior Manager, Media Strategy

Date: Jul 3, 2024

Location: Fountain Valley, CA, US, 92708

Company: Hyundai Motor America

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

 

Location

NHQ

Purpose

  • The primary purpose of the Senior Manager of Media Strategy role is to support the Senior Group Manager, Media Strategy with the overall development, management, and execution of HMA’s integrated media strategies, partnerships, and investments. 
  • This role will be responsible for driving the holistic media campaigns, determining the right strategies and tactics to increase awareness and consideration, ultimately generating demand, and driving conversion, while strengthening the Hyundai brand overall. 
  • The ideal candidate must have sharp strategic, operational, and innovative instincts across brand and performance media, a deep understanding of the automotive consumer and landscape, and the ability to align media initiatives with overarching marketing objectives that result in impactful business outcomes. 
  • This position will be responsible for leveraging data & insights, driving performance & efficacy across channels, and informing tactical planning & optimizations.  The role will focus on managing media relationships with the agencies and external parties and ensuring media strategies are communicated with the broader HMA departments (Marketing, Communications, PR, HMNA, etc.) for cross-functional collaboration

Major Responsibilities

  • Develop and implement comprehensive paid media strategies aligned with business objectives, market trends and consumer behaviors for a full-funnel approach.
  • Monitor KPIs, synthesize data and leverage insights to create actionable plans, refinements and optimizations using data visualizations, brand metric reports, demand metric dashboards, media investment tools and/or third-party reports and tools.
  • Establish and incorporate media best practices, create rigorous analytical processes and produce results-driven, cost-effective campaigns.
  • Collaborate with cross-functional teams within Marketing/Communications (Brand, Social, CRM, H.com, Experiential) and across tiers (HDAA/Tier 2, Tier 3) to establish holistic marketing campaigns and ensure alignment of paid strategies, tactics, creative messaging, and cross-channel planning.

Major Responsibilities (continued)

  • Seek and evaluate strategic media opportunities, tools and technologies and serve as a thought-leader on innovative ways to reach and connect with the car buyers of today and tomorrow.
  • Steward agency personnel (Innocean and Canvas) in support of media briefs, recommendations, and executions, including oversight and reconciliation of monthly spending reporting.
  • Cultivate relationships with key media vendors, platforms, and technology providers, anticipate market changes and keep abreast of emerging trends to secure first-to-market opportunities and/or cutting-edge advertising solutions for HMA.
  • Oversee media manager’s development, impact and career growth while modeling inclusive behaviors and maintaining positive team culture and working environment.

Authority

  • The Senior Manager, Media Strategy position demands a high level of independent judgment, decision-making and problem-solving across all aspects of the job to provide strategic direction to the agencies at Innocean and Canvas. 
  • The responsibility for this role is relatively high as the financial impact to HMA may be significant.  The Senior Manager is expected to ensure proper approvals are secured.

Education

~ Must be a high school graduate
~ Bachelor’s degree required.

Related Experience

  • Eight or more years of experience in integrated media strategy or planning with at least three years of media-related agency and/or supplier management experience required.
  • Automotive experience is required.
  • Three or more years of supervisory experience is preferred.
  • Prior experience in the management of automotive marketing data analytics preferred.
  • Prior experience utilizing marketing and advertising technical tools used to measure and inform media investments preferred.

Skills/Knowledge

  • Extensive knowledge of media upfronts, terminology and channels, including but not limited to linear, OTT/CTV, search, social, programmatic, audio, out-of-home, print.
  • In-depth understanding of automotive retail environment.
  • Excellent analytical abilities with a data-driven approach to decision-making.
  • Excel in fast-paced, dynamic work environment with multiple projects and agency personnel and ability to learn & adapt quickly.
  • Must work autonomously and make decisions independently.
  • Clear, concise, compelling, and influential written and verbal communicator; knows how to reach a compromise when necessary.
  • Effective project, time, personnel, and budget management skills.
  • Ability to develop strong interpersonal relationships at variety of levels, executive, managerial, subordinate and agency hierarchy of personnel.
  • Must be organized and detail oriented.
  • Highly proficient in Microsoft Word, Excel, and PowerPoint.

Certification

  • N/A

Physical Requirements

Normal office duties
Business travel as needed
Able to travel domestically

Work Model

#LI-Hybrid (60% Onsite/40% Remote)

Affiliate

#Hyundai

Compensation

$107,800.00 - $154,000.00 Annual

Benefits

  • Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
  • Holiday Pay - the company shuts down with pay between Christmas and New Years.
  • Vacation and sick time off
  • Healthcare insurance (medical, dental, and vision)
  • 401(K) company match
  • Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
  • Basic life insurance, short- and long-term disability
  • Mental health, wellbeing, and employee assistance program
  • Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

 

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.


Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles