Senior Manager, Genesis Product Planning

Date: Feb 5, 2024

Location: Fountain Valley, CA, US, 92708

Company: Hyundai Motor America

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.




Fountain Valley, CA


The role involves overseeing model-line product planning and portfolio growth for key Genesis models, with a focus on managing the transition to an electric vehicle (EV) lineup. Responsibilities also include supervising long-range product planning, EV product strategy, and developing future technology roadmaps for all vehicles. Additionally, the position involves supporting product development requests and coordinating with Genesis Headquarters and Canada to ensure alignment with strategic objectives.

Major Responsibilities

  • Develop comprehensive strategies for product lifecycle management, including market positioning, target audience, sales volume, and packaging, informed by thorough market research and customer insights.
  • Create detailed product planning proposals, encompassing vehicle specifications, features, and trim levels, supported by extensive market and competitive analysis for presentation to senior management.
  • Generate concept specifications for model changes and updates based on segment analysis, product positioning, customer feedback, and market trends.
  • Craft competitive vehicle packaging and feature strategies to enhance market competitiveness.
  • Formulate future product line-up plans and electrification strategies to facilitate the transition to electric vehicles, ensuring brand alignment, competitive advantage, and regulatory compliance.
  • Develop a comprehensive technology roadmap for Genesis vehicles, collaborating with Vehicle Technology Planning to target a leadership position.
  • Collaborate with Pricing and Accessory Planning teams to optimize trim level packaging, pricing, and margins to support profitability and sales targets.
  • Attend product meetings and design evaluations in Korea as required.
  • Review and approve new model or model face-lift start of production (SOP) processes.
  • Ensure the accuracy of all product-related materials, including web content and press releases, through effective product-guide management.
  • Provide valuable feedback and recommendations during ride & drive events to enhance product performance and customer experience.

Major Responsibilities (continued)

  • Develop detailed product presentation materials for model highlights and competitive positioning, utilized in product briefings, training, and media launch events.
  • Collaborate with Market Research experts to guide research efforts and advanced studies, influencing model-line analysis and new concept development.
  • Serve as the voice of the US customer in vehicle development, ensuring alignment with market preferences and needs.
  • Foster increased alignment and market voice for Genesis Canada within North America, enhancing regional cooperation.
  • Contribute to long-range product planning and strategy development, providing direction on target buyers, competitive analysis, and strategic hypotheses.
  • Liaise with Hyundai Motor Company (HMC) planning staff to ensure alignment with product strategy and objectives.
  • Work with senior management to integrate competitive analysis into future product plans, ideation, and brand positioning.
  • Provide effective leadership and development opportunities for staff, including managerial and associate roles.
  • Efficiently manage staff resources, time, and budget in alignment with company goals and vision.


  • Senior product development management of staff and vendor teams.


~ Bachelor’s degree preferred
~ Master’s degree a plus

Related Experience

  • Eight or more years of experience of which at least five years of directly related experience in automotive manufacture/distributor with direct product planning experience.
  • Two to three years of supervisory experience desired.


  • Strong command of automotive technology and trends.
  • Strong oral & written communications skills.
  • Proficient with PC applications.
  • Proficient with frequently used Automotive Planning & Analysis.
  • Tools including Polk Insight, mTab, J.D. Power PIN & JATO.


  • N/A.

Physical Requirements

Normal office duties

Work Model

#LI-Hybrid (60% Onsite/40% Remote)




$103,600.00 - $148,000.00 Annual


Actual pay will be based on skills, experience and education. Our total rewards package includes base salary, bonus and benefits. Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance).


Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles