Senior Manager, Facilities Brand Identity

Date: Jul 11, 2024

Location: Fountain Valley, CA, US, 92708

Company: Hyundai Motor America

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.





  • Oversees the update, preservation, and implementation of Hyundai Dealership and Genesis Retailer Standards & Image Guide to ensure the entire U.S. dealer network maintains strong brand identity through consistent interior/exterior brand image facility developments. This position is responsible for the implementation, monitoring, and communication of the Hyundai Dealer and Genesis Retailer Facility Standards. The role will facilitate and manage positive vendor and dealer/retailer communications and relationships, develop, and incorporate process improvements and system enhancements to ensure the ongoing success of these initiatives. Ultimately, the position will work to build a strong brand awareness and Hyundai/Genesis presence at all retail facilities.

Major Responsibilities

  • Oversee the update and preservation of Hyundai Dealership and Genesis Retailer Standards & Image Guide in accordance with domestic and global standards to maintain consistency and develop strong brand identity at all dealership locations.
  • Consult with regions, dealers/retailers, and company-selected vendors on facility building and/or expansion plans to ensure compliance with operating requirements as well as proper representation of Hyundai product to customers.
  • Manage all aspects of the Global Dealership Space Identity (GDSI) and Corporate Identity Programs (CIP) including but not limited to:
    • Function as project management lead and work closely with regions, vendors, and various departments to further develop and coordinate all elements of these programs.
    • Initiate, schedule, and manage regional and vendor communication including meetings and conference call.
    • Govern variances from program compliance.
    • Oversee Dealer Facility Survey structure and pricing (Facility, CIP, Assessment).
    • Monitor vendor adherence to contract, inventory requirements, and quality control.
    • Collect, record, manage and report on dealer branding participation forms and dealer facility incentive enrollments as applicable, including HMC incentive submissions.
    • Monitor, manage and report on dealer facility branding progress.

Major Responsibilities (continued)

  • Manage vendor contracts, scopes of work and processing including but not limited to:
    • Be aware of current contract expiration.
    • Oversee completion of RFP’s and coordinate project vendor selections.
    • Develop project Scope of Work.
    • Initiate and manage execution of project PR/PO.
    • Manage program budgets.
    • Audit vendor pricing and billing.
    • Process vendor payments and dealer billing as appropriate.
  • Coordinate consistent corporate identity and point of sale materials in dealerships and to eliminate the possibility of any unauthorized use of Hyundai dealership signage.
  • Manage Dealer Development Market Representation budget reporting and annual processing.
  • Maintain as hoc tracking reports.
  • Develop as hoc presentation documents.


  • Position has authority to make day-to-day decisions that will resolve dealer issues that arise within policy and procedures.  
  • Submit document, data, and signature authority up to a certain amount on all retail brand identity purchasing projects to the North America Purchasing department.
  • Ability to communicate (written and orally) the analysis for the decisions made.  
  • Additional authority as given by leadership team.


~ Must be a high school graduate
~ Bachelor’s degree preferred
~ Master’s degree a plus

Related Experience

  • Eight or more years of related experience managing complex projects, budget management, vendor management, and maintaining brand standards.
  • Automotive industry experience a plus.
  • Two to three years of supervisory experience desired.


  • Proficient in Excel, Word, PowerPoint.
  • Ability and willingness to travel periodically.
  • Excellent organizational and analytical skills.
  • Solid written and verbal presentation skills.


  • N/A.

Physical Requirements

Normal office duties

Work Model

#LI-Hybrid (60% Onsite/40% Remote)




$107,000.00 - $145,000.00


  • Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
  • Holiday Pay - the company shuts down with pay between Christmas and New Years.
  • Vacation and sick time off
  • Healthcare insurance (medical, dental, and vision)
  • 401(K) company match
  • Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
  • Basic life insurance, short- and long-term disability
  • Mental health, wellbeing, and employee assistance program
  • Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)


Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles