Senior Manager, CRM Customer Analytics

Date: Mar 28, 2024

Location: Fountain Valley, CA, US, 92708

Company: Hyundai Motor America

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.





Responsible for overseeing the performance analytics of CRM campaigns and implementing process improvements aimed at enhancing efficiency. Additionally, provide support to the team in all aspects related to data, serving as the subject matter expert for databases and applications

Major Responsibilities

Lead all activities on campaign segmentation, journey development, deployment, and analytics reporting through Salesforce Marketing Cloud platform. 

Lead CRM campaign strategic planning, providing direction to agency partners on HMA customer data handling processes.

Lead the development and implementation of the segmentation strategy and operational processes.

Closely work with agency partners and internal teams to build In Market, Look-a-Like, and Next Vehicle models.

Track KPIs, evaluate campaign performance, and provide optimization opportunities.

Oversee leads and hand raisers throughout the entire campaign lifecycle, from setup to reporting.

Manage on-boarding of new agency partners through vigorous HMA Data and Privacy process.

Create efficiencies by championing campaign automation/campaign journeys.

Manage multiple list providers to identify optimal conquest audience for Vehicle Launches and Sales Events.

Provide requirements and roadmap to IT and partners to enhance analytics reports for timely insights.

Major Responsibilities (continued)

Act as the primary liaison between the agency and the IT department, addressing any technical, data, or application-related concerns.

Guarantee optimal utilization of available applications and data by the agency.

Serve as the Data subject matter expert for the department


This position has common manager-level authority defined by HMA HR/Finance policy.

Employment decision-making abilities in designated area of responsibility.


~ Must be a high school graduate
~ Bachelor’s degree preferred
~ Master’s degree a plus

Related Experience

Eight or more years of overall experience.

Three or more years of experience working on Salesforce Marketing Cloud.

Five or more years of experience on Database Models.

Five or more years of experience on Reporting tools.

Five or more years of database marketing experience.

Five or more years of related automotive experience is preferred.

Agency and/or vendor experience is helpful.


Heavy emphasis on interpersonal relationship skills, analytical skills, written and oral communication skills and leadership skills.

Basic computer skills and effective time management skills.



Physical Requirements

Normal office duties

Work Model

#LI-Hybrid (80% Onsite/20% Remote)




$103,600.00 - $148,000.00 Annual


Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance).


Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles