Senior Group Manager, Business Analytics - EVs

Location

Purpose

The department’s key mission is to achieve revenue, volume, and share objectives and provide strategic direction on go-to-market strategies that optimize sales and profitability for the assigned vehicle(s).  Responsible as the lead Sales and Marketing stakeholder for product portfolio management and new product launch readiness/effectiveness.

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• Responsible for leading the performance optimization (sales/share/profitability) for Ioniq 5, Ioniq 6, Kona EV, Nexo, and future EVs and ensuring achievement of Business Plan (BP) objectives. This includes managing, developing, and maintaining sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing plans/effectiveness, region/dealer engagement levels, competitor activity, and segment dynamics (including purchase/rejection/avoidance reasons, loyalty/conquest, demographics, etc.).​​​​​​​

Major Responsibilities

• Proactively lead the team to analyze the performance of the assigned vehicle(s) relative to objectives, develop actionable recommendations to optimize performance across the levers listed below, and present to executive management at regular governance meetings.
• Provide upstream strategic direction on product specifications and trim/powertrain/drivetrain mix every MY to ensure assigned vehicles meet Sales and Marketing channel marketplace needs.
• Lead development of vehicle positioning strategies and Key Selling Points (KSPs) for all-new, major change, and face-lift vehicles.
• Collaborate to ensure product concept, positioning, and KSPs are clearly communicated and consistency across all company-owned and 3rd party websites/channels.
• Partner to ensure vehicle positioning strategy and market performance are effectively incorporated into media events.
• Collaborate to optimize competitiveness and support incentives planning meetings.

Major Responsibilities (continued)

• Analyze and validate the financial impact of recommendations.
• Provide trim mix direction monthly to ensure optimized PO and balanced pipeline.
• Collaborate to ensure KSPs are communicated (ensure consistency with key marketing messages, positioning, and proper competitor comparisons).
• Operate closely downstream with field leadership to collaborate, manage and optimize media messaging, and incentives and provide strategic/tactical inputs to drive the monthly go-to-market plan.
• Collaborate to ensure compliance with all Federal/State regulations (CAFE/GHG, Tier 3, SULEV, etc.) and a comprehensive understanding of IRA.
• Partner with Sales Analysis & Forecasting in setting annual and monthly national/regional business objectives (BP/OP) for each vehicle and provide strategic direction for the development of the Mid-term Plan.  Identify key product, marketing, and sales programs required to achieve objectives.
• For assigned vehicle(s), lead regular Launch Committee Meetings to ensure cross-functional alignment and organizational readiness for new product launches. Focus on identifying gaps and working collaboratively to address them.
• Lead development of presentations and other materials for quick turn-around ad hoc executive requests.

Authority

• Develop financially vetted business cases for product performance improvement recommendations.
• Exercise discretion and lead cross-functional teams and projects.
• Manages and develops team members.   
• Works with executives on management initiatives.

Education

Related Experience

• 10 plus years of professional experience as a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales).
• 5 plus years of supervisory experience preferred.
• Automotive industry experience preferred (EV a plus).
• Cross-functional project management experience is required.
• Extensive data analysis experience and data visualization expertise are required.

Skills/Knowledge

• Excellent communication and presentation skills with experience presenting to senior executives.
• Strong analytical skills with attention to detail.
• Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action.
• Strong automotive industry, technology, and EV knowledge preferred.

Certification

~ N/A.

Physical Requirements

Work Model

Affiliate

Compensation

Benefits

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Year's.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, well-being, and Employee Assistance Program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits).