Senior Associate, Interactive Marketing

Date: Jun 27, 2024

Location: Fountain Valley, CA, US, 92708

Company: Hyundai Motor America

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.





  • Direct report to Sr. Manager, Interactive Marketing, in supporting the Hyundai consumer-facing website ( initiatives and working cross functionally with business partners to achieve brand vision & objectives.

Major Responsibilities

  • Assist in the day-to-day operations of and campaign microsites including general maintenance and reporting in a dynamic and fast-paced environment.
  • Perform continued checks for bugs and minor maintenance ticket items, as well as suggest areas for enhancement.
  • Support website content development and CG asset generation projects from inception to implementation; oversee the production process and collaboration with core teams.
  • Assist in website updates; proactively ensure all aspects of the website are current, accurate, and continuously updated.
  • Integrate and optimize mobile, tablet, desktop sites and mobile apps into Hyundai’s marketing ecosystem.
  • Define business requirements and scope for projects by clearly communicating HMA business expectations, feedback and approvals to involved parties.
  • Serve as central point of contact for project information and stakeholder needs.
  • Design and execute rigorous testing procedures to ensure high quality production deliverables.
  • Construct and administer detailed project plans and communicate comprehensive success metrics.
  • Be proactive about solving problems and be ready to take on additional initiatives and responsibilities as they emerge.
  • Conduct weekly business QA checks of HeyHyundai to understand recurring issues and monitor status of tickets with IUS/Perficient.

Major Responsibilities (continued)

  • Assist with updates/requests from other HMA Business Units.
  • Work with T3/Hyundai Drive stakeholders to increase dealer and sales personnel awareness and participation in the test drive program.
  • Manage privacy portal and requests from the Privacy team.
  • Submit vendor invoices, PRs, and change requests as needed for approval in SAP.
  • Assist with UATs for updates and functionalities such as HeyHyundai and managed chat.
  • Manage various analytics reporting including HeyHyundai, managed chat, BlueLink, and Drive.
  • Understand IUS/HMA processes to ensure timely creation, review, and deployment of various tickets and projects.
  • Work closely with SBS team members on various projects to ensure tasks and projects are completed in a timely manner.
  • Establish clear communication with HAEA on priorities for open and upcoming tickets and projects.
  • Work with HCUV team as their main point of contact for projects and other used vehicle updates
  • Work with other marketing team on updates and other miscellaneous projects (i.e. working with lead management team on Black Book update).


  • Review and approve MYU (model year update) and Website update creative comps and copy deck.
  • Conduct UAT/QA testing and approve production deployment.


~ Bachelor’s degree required.

Related Experience

  • At least 4-5 years of experience.
  • At least two years of direct experience in planning or business operations in automotive or other consumer facing industry with a detailed understanding of the marketing function and website.
  • Knowledge of digital marketing and consumer-facing website.


  • Ability to efficiently manage and prioritize multiple projects.
  • Strong written and verbal communication and organizational skills.
  • Ability to work on multiple projects and set priorities.
  • Go-getter and proactive attitude.
  • Relationship building internally and externally.
  • Ability to assess operational and strategic strengths and make recommendations to leverage or augment strengths and weaknesses.
  • Proficiency in Microsoft Office Suite.


  • N/A.

Physical Requirements

Normal office duties

Work Model

#LI-Hybrid (60% Onsite/40% Remote)




$58,800.00 - $84,000.00 Annual


  • Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
  • Holiday Pay - the company shuts down with pay between Christmas and New Years.
  • Vacation and sick time off
  • Healthcare insurance (medical, dental, and vision)
  • 401(K) company match
  • Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
  • Basic life insurance, short- and long-term disability
  • Mental health, wellbeing, and employee assistance program
  • Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)


Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles