Manager, Social Media and Marketing Public Relations

Date: May 19, 2023

Location: Fountain Valley, CA, US, 92708

Company: Hyundai Motor America

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.





~ This role will lead the development and execution of social media strategies for Hyundai's LinkedIn (sole ownership) and Twitter (in collaboration with marketing and customer care) accounts; with responsibility for managing the day-to-day operations of Hyundai's social media accounts to develop strategies for increasing the online presence and engagement.

~ The position will lead Hyundai's PR influencer outreach program, identify key influencers, build relationships, create dashboards, and negotiate influencer programs. This role will lead content creation and comment curation for key executives developing and executing a social media content strategy that supports the executive's brand and the company's overall marketing goals.

~ The position will be required to write in the executive's voice, crafting compelling and engaging content for LinkedIn and Twitter. The position will also be responsible for gaining earned media coverage and visibility for Hyundai’s industry-leading marketing campaigns.

Major Responsibilities

Responsibilities include:

~ Leading the development and execution of social media content strategies that drive engagement and brand awareness including managing a content calendar.

~ Managing a team of content creators and agency resources.

~ Creating executive content.

~ Delivering metrics and analytics of impressions, reach and engagement.

~ Driving earned media coverage of marketing programs.


Key Skills Sets Sought:

~ Expertise with LinkedIn and Twitter.

~ Strong writer. Ability to copy edit

~ Experience editing photos and graphics.

~ Understanding of metrics and analytics.

~ Previous experience negotiating influencer agreements.

~ Previous experience working with social media influencers.

~ Earned media pitching experience.

~ Ability to collaborate well with other departments, including marketing.

Major Responsibilities (continued)


~ Independent judgment required on critical-issue decision making, problem identification, problem solving, and dealing with media, vendors, influencers and stakeholders on a deadline basis.


~ Must be a high school graduate
~ Bachelor’s degree preferred
~ Master’s degree a plus

Related Experience

~ Six to seven years of public relations experience.

~ Experience in the automotive industry a plus.

~ Experience in corporate or agency automotive public relations is a plus.

~ Previous experience in social media and influencer engagement a plus.

~ Experience as a journalist or influencer in electronic media is a plus.

- Experience managing teams of content creators.

- Experience managing social media platforms and analytics.


~ Ability to express oneself clearly, concisely, effectively, and convincingly in writing and speaking.

~ Ability to explain complex technical issues in a way that influencers and their followers, can understand those issues.

~ Ability to prepare full range of written materials and social media content for the media.

~ Familiarity with word processing programs and computer presentation programs.

~ Ability to supervise photography of HMA products and select product photography for release in all necessary formats.

~ Ability to speak in public.

Certification Required

~ N/A.

Physical Requirements

Normal office duties

Work Model

#LI-Hybrid (80% Onsite/ 20% Remote)


$81,600.00 - $110,400.00 Annual




Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance).


Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles