Manager, Product, Quality & Service Public Relations

Date: May 17, 2023

Location: Fountain Valley, CA, US, 92708

Company: Hyundai Motor America

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.





~ This position is responsible for the strategic development and implementation of publicity for Product Public Relations with a specialized focus on Quality and Service.

~ Enhance the communications launch of Hyundai new vehicle lines (specifically sedans) via development of strategic launch plans and tactics for new products with Sr. Group Manager.

~ Provide support for Product PR team senior managers in the development of launch strategies, material development and execution.

~ Work closely with communications teams at Hyundai production plants in the U.S. (Alabama and Georgia) to identify opportunities to tell growth story and commitment to investments and economic development in U.S. market at a national level.

~ Conduct competitive analysis and evaluate offerings from various publicity programs on quality, innovation, value to the customer, and provide strategic recommendations on return-on-investment and new programming and promotional opportunities.

Major Responsibilities

~ Responsible for product PR launch strategy for all new major and existing sedan models. Includes; planning, development, and execution at major auto shows (New York, LA, Detroit and Chicago) and other offsite venues/events.

~ Develop product PR strategy and vehicle positioning, major script editing/revision, show video and photography product positioning and development, extensive vehicle introduction press releases, Q&A refinement and development, company spokesman message training and executive interview support, etc.

~ Oversee PR launch programming related to assigned vehicle priorities including (but not limited to) national and regional drive programs, press association events and other industry events and conferences.

~ Provide strong conceptual support for HMA auto show strategy and general media event planning decks.

~ Present and receive executive approvals for strategic plans as required. Develop creative and insightful PR

direction concepts, including media launch location confirmations and corresponding event tonality/points of emphasis for optimal media positioning of HMA products.

~ Ad hoc strategic writing support for executive and corporate speeches (especially activities related to manufacturing plants), corporate PR Q&A’s (both raw content-generation and editing), and various elevated corporate PR messaging.

~ Subject matter expert media support for various interview requests related to quality, assurance, and service both at major media events and via phone interviews, with and without top executives.


Major Responsibilities (continued)

~ Coordination with various dealer groups including (but not limited to) management of news from a corporate/brand level, information sharing, message development and overall dealer support.

~ Assist with communication to Hyundai’s dealer body as needed.

~ Oversee corporate and product PR news as it relates to new products/models and/or quality and service offerings including press release development, script editing for various presentations and event coordination.

~Develop inter-departmental recap reports and presentations showcasing PR teamwork, plans and results.

~ Maximize or minimize the impact from quality and service results and surveys including (but not limited to):  J.D. Power Survey Results (IQS, VDS, Appeal, CSI, SSI) and Consumer Reports, Car Care Service, Owner Marketing, Social Media and Crash Parts.

~ Create all media materials needed to handle the increasing number of new service program announcements.

~ Draft press releases for dealer customer satisfaction results.

~ Proactively develop pitch points and media fodder around overall quality, service, and assurance messaging (around and outside of tentpole PR moments).

~ Coordinate with other staff within the department to ensure this storyline and narrative is carried through all product and brand communications.

~ Conduct media relations activities and develop new storylines for areas of responsibility.


~ Directs and implements public relations strategies and events.

~ Communicate and resolve issues to management and various business partners.

~ Manage various supplier relations.

~ Make appropriate decisions in the absence of Sr. Managers and Sr. Group Manager.

~ Lead and direct the work of agency personnel who may be supporting some projects.

~ Manage media relations, announcements, editorial placement, and speaking opportunities for PR projects dealing with Product PR, Quality, Service and Assurance PR.

~ Develop press releases, briefing documents and supporting materials without supervision.

~ Relies on extensive experience and judgment to plan and accomplish goals.


~ Must be a high school graduate
~ Bachelor’s degree preferred
~ Master’s degree a plus

Related Experience

~ 6+ years of experience of which at least 5 years are directly related experience in automotive, project and vendor relationship management at an automotive OEM.

~ 6+ years of recent public relations and/or marketing communications experience required.

~ 6 + years of supervisory experience of agency or internal staff.

~ Product planning or product strategy or brand experience a plus.


~ Extensive understanding of automotive industry, technology, vehicle positioning, competitive advantages, design and powertrain performance.

~ High quality and insightful writing capability on complex issues with minimal supervision.

~ Strong understanding of product planning, strategy, marketing, brand and PR inter-relationships and cross function. 

~ Proficiency in the use of the Microsoft suite required.

Certification Required

~ N/A

Physical Requirements

Some travel required
Travel: 0% - 25%
Normal office duties

Work Model

#LI-Hybrid (80% Onsite/ 20% Remote)


$103,700.00 - $140,300.00 Annual




Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance).


Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles