Manager, CRM

Location

Purpose

• Manage and deliver CRM programs to drive vehicle demand and better customer engagement. Manage direct and email communications programs as well as the overall new vehicle marketing communications for owners, handraisers and prospects. Oversee performance of all related programs for these components. Provide business leadership and manage marketing agencies. Provide creative and directional support. Oversee performance analytics and reporting.

Major Responsibilities

• Collaborate with marketing agencies with support from Senior Group Manager to ensure CRM programs meet business requirements.
• Manage and oversee owner/hand raiser/prospect communications and engagement programs which include strategic direction, overall program management, campaign execution, reporting and coordination with internal HMA departments, IT partners and marketing agencies.
• Manage dealer marketing program with support from Senior Group Manager and staff.
• Management of the daily operations and development of all new vehicle marketing programs, including email and direct mail campaigns.
• Manage multiple CRM marketing agencies. Provide business leadership and strategic direction to guide agencies to collaborate and to deliver on-strategy and on-budget campaigns and initiatives.
• Leverage new technologies and data capabilities to improve customer engagement and operational efficiency.
• Support Sr. Group Manager of CRM and Customer Analytics in developing Customer Engagement Strategies that support Hyundai brand growth, demand generation, loyalty and overall vehicle sales.
• Collaboration and coordination with other groups and entities within HMA and its partners.
• Partner with internal teams, including incentives, legal and privacy, to ensure accuracy and compliance.
• Provide campaign reporting to management and business stakeholders including marketing, sales, and marketing staff from the regions.
• Create and present executive briefings.
• Manage and track budget.
• May be required to manage staff.

Major Responsibilities (continued)

Authority

• This position has common manager-level authority defined by HMA HR/Finance policy.
• Employment decision-making abilities in designated areas of responsibility. 

Education

Related Experience

• Six or more years of professional experience is required.
• Three or more years at managerial level is preferred.
• Three or more years of database marketing experience.
• Three or more years of related automotive experience is desired.
• Agency and/or vendor experience helpful.

Skills/Knowledge

• Heavy emphasis on interpersonal relationship skills, analytical skills, written and oral communication skills and leadership skills.
• Basic computer skills and effective time management skills.

Certification

• N/A.

Physical Requirements

Work Model

Affiliate

Compensation

Benefits

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)