Manager, Business Analytics - SUV

Location

Purpose

• The Manager, Product Line Management – SUV is the Subject Matter Expert (SME) for assigned vehicle(s), which includes maintaining comprehensive, real-time knowledge of sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing effectiveness, region/dealer engagement levels, competitor activity, and segment dynamics.  This key role will focus on data management, data visualization, and data analysis to create recommendations to support product performance target achievements.
• The department’s key mission is to achieve revenue and share objectives and provide strategic direction on go-to-market strategies that optimize sales and profitability for assigned vehicle(s).  Responsible to support the Sr. Manager and Sr. Group Manager to ensure successful product portfolio management and new product launch coordination.

Major Responsibilities

• This position reports to the Sr. Manager for Hyundai SUVs.
• Proactively and continuously analyze performance of assigned vehicle(s) relative to objectives, support PLM team with the development of actionable recommendations to optimize performance across the levers listed below and help create presentation materials to be shared with executive management at regular governance meetings.
• Product Planning: Provide strategic input to ensure assigned vehicle(s) meets Sales and Marketing channel marketplace needs.
• Strategy: Manage development of vehicle positioning strategies and Key Selling Points (KSPs) for all-new, major change, and face-lift vehicles.
• Marketing: Collaborate to ensure product concept, positioning, KSPs are clearly communicated and with consistency throughout all company-owned and 3rd party websites/channels.
• Incentives: Collaborate to optimize competitiveness and support incentives planning meetings.
• Pricing: Collaborate to identify opportunities to increase revenue.
• Finance: Use advanced knowledge to analyze and validate financial impact of recommendations.
• Production: Partner with Distribution to ensure optimized trim mix and balanced pipeline.
• Sales Training: Collaborate to ensure KSPs are clearly communicated (ensure consistency with key marketing messages, positioning, and proper competitor comparisons).

Major Responsibilities (continued)

• Sales Operations: Operate closely with field leadership to collaborate, manage, and optimize media messaging, incentives and provide strategic/tactical inputs to drive the monthly go-to-market plan. 
• Business Unit Management: Coordinate with Sr. Manager to ensure business objectives for each vehicle are incorporated in model performance targets.  Support the identification of key product, marketing and sales programs required to achieve objectives.
• For assigned vehicle(s), support the Sr. Manager and Sr. Group Manager with regular Launch Committee Meetings to ensure cross-functional alignment and organizational readiness for new product launches.
• Support ad hoc business optimization projects on an as needed basis.

Authority

• Support the development of business cases for product performance improvement recommendations.
• Coordinate cross-functional teams and projects.

Education

Related Experience

• Six or more years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales).
• Extensive data analysis experience and data visualization expertise required.
• Automotive industry experience preferred.
• Cross-functional project management experience preferred.

Skills/Knowledge

• Curiosity and initiative.
• Strong analytical skills with attention to detail.
• Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action.
• Excellent communication and presentation skills.
• Good organizational and teamwork skills.
• Ability to multi-task.
• Strong automotive industry and technology knowledge preferred.
• Excel, PowerPoint, Word.
• Experience with Tableau, PIN, mTab, Maritz, GfK, IHS/Polk, Urban Science, studies/tools a plus.

Certification

• N/A.

Physical Requirements

Work Model

Affiliate

Compensation

Benefits

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)