Director, Business Analytics & Strategy - EVs

Date: Jun 17, 2024

Location: Fountain Valley, CA, US, 92708

Company: Hyundai Motor America

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.



Fountain Valley, CA


The Director is responsible for leading the performance optimization for a portion of the Hyundai line-up which includes Hyundai EVs and Cross-Carline team ensuring the achievement of Business Plan (BP) objectives. 


The PLM department’s key mission is to lead cross-functionally to provide strategic direction on go-to-market strategies that optimize sales volume, market share, and revenue/profitability.  Responsible as the lead Sales and Marketing stakeholder for product portfolio management and new product launch readiness/effectiveness.

Major Responsibilities

  • Lead comprehensive analysis of model performance with a focus on optimizing sales/share/profitability and future go-to-market strategies for all Hyundai models.
  • Ensure cross-functional alignment and organizational readiness for new product launches. Focus on the identification of problem areas and work collaboratively to address them.
  • Proactively lead the team to analyze objectives, develop actionable recommendations to optimize performance across the levers listed below, and present to executive management at governance meetings.
  • Provide upstream strategic direction on product specifications and trim/powertrain/drivetrain mix for models in planning stages and every MY to ensure all models meet Sales and Marketing channel marketplace needs.
  • Partner in planning and execution of vehicle positioning clinics to learn competitive strengths/weaknesses of new products.
  • Lead development of vehicle positioning strategies.

Major Responsibilities (continued)

  • Partner to ensure vehicle positioning strategy and market performance are effectively incorporated into media events.
  • Collaborate in the development of monthly programs (Cash, APR, Lease offers) to ensure competitiveness and achievement of volume/share objectives. 
  • Collaborate to optimize pricing and profitability for all models at product change timing and MY change timing.
  • Ensure strategies optimize the contribution margin (CM) of all models and validate the financial impact of recommendations.
  • Provide national trim and drivetrain mix based on dealer stock, pipeline, and market trends.
  • Operate closely downstream with field leadership to provide strategic/tactical inputs to drive the monthly go-to-market plan.
  • Collaborate to ensure compliance with all Federal/State regulations (CAFE/GHG, Tier 3, SULEV, etc.) and a comprehensive understanding of IRA.
  • Lead the development of presentations and other materials for Business Planning.


  • Develop business cases for product performance improvement recommendations.
  • Lead two high-performing HMA PLM teams (Electric Vehicle Team and Cross-Carline Team.


~ Bachelor’s degree required.
~ Master’s degree a plus

Related Experience

  • Fifteen or more years of professional experience as a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales).
  • Ten or more years of supervisory experience leading direct and cross-functional teams.
  • Automotive industry experience is preferred.


  • Excellent communication and presentation skills with experience presenting to senior executives.


  • N/A.

Physical Requirements

Normal office duties
Business travel as needed
Able to travel internationally

Work Model

#LI-Hybrid (80% Onsite/20% Remote)




$215,000.00 - $265,000.00 Annual


  • Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
  • Holiday Pay - the company shuts down with pay between Christmas and New Years.
  • Vacation and sick time off
  • Healthcare insurance (medical, dental, and vision)
  • 401(K) company match
  • Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
  • Basic life insurance, short- and long-term disability
  • Mental health, wellbeing, and employee assistance program
  • Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)


Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles