Assistant Manager, Product Planning

Location

Purpose

• Supports the product planning function, including lifecycle management, for assigned model lines.

Major Responsibilities

• Use advanced knowledge to assist in the lifecycle management of specific models by establishing strategies for market position, target buyer, sales volume and model packaging based on extensive market research and customer insights.
• Exercise discretion to develop comprehensive product planning proposals (vehicle specifications, features, and trim levels) by using in-depth market and competitive analysis in order to deliver compelling recommendations suitable for presentation to senior management.
• Use independent judgement to develop concept specifications for upcoming models based on segment analysis, product positioning, customer insight, cost implications and other key market factors.
• Create and maintain vehicle Product Guides reflecting accurate up-to-date product information, model strengths, competitive comparisons and specifications.
• Create extensive product presentation materials detailing the model highlights and competitive position to use for product briefings/training and media launch events.
• Conduct post-launch analysis of new models and recommend enhancements/improvements based on market feedback and new competitor analysis.
• Conduct thorough review of marketing materials created by internal departments/agencies and ensure accurate product information along with effective communication of product strengths and highlights.
• Collaborate with Market Research to guide research efforts and analysis (clinics, focus groups, etc.).

Major Responsibilities (continued)

• Conduct analysis of future segment directions using forecast tools provided. Develop recommendations on future product positioning and attributes and produce presentation materials to communicate these recommendations.
• Responsible for ad-hoc projects that require extensive use of consumer research data from proprietary and third-party sources (mTab, JD Power PIN, AutoPlanner, etc.).
• Performs secondary functions of the position:
• Manage pilot vehicle order process – incorporate order input from various departments, monitor anticipated build dates, inspect for specification accuracy and distribute to appropriate departments.
• Analyze proposed model accessories and help determine the port installed option installation rates based on market situation.
• Ability to describe product attributes and chassis dynamics accurately in evaluation of competitor and future vehicles.
• Managing the Product Planning fleet of pilot vehicles for the programs assigned.

Authority

• This role requires the performance of work directly related to management and/or general business operations.
• The exercise of discretion and independent judgment with respect to matters of significance is required.

Education

Related Experience

• Five or more years of relevant experience, of which at least three years is directly related experience within the automotive industry.

Skills/Knowledge

• Ability to work with all levels of management.
• Strong strategic planning skills.
• Strong interpersonal and organizational skills.
• Proficient usage of MS Office with exceptional PowerPoint skills.
• Helpful to have ability to operate a manual transmission.

Certification

• Must have a valid driver’s license.

Physical Requirements

Work Model

Affiliate

Compensation

Benefits

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)