Assistant Manager, Product Planning

Date: Feb 12, 2024

Location: Fountain Valley, CA, US, 92708

Company: Hyundai Motor America

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.



Fountain Valley, CA


Manages product planning activities, including lifecycle management, for assigned model lines.

Major Responsibilities

  • Uses advanced knowledge to assist in the lifecycle management of specific models (Tucson, Santa Cruz, IONIQ 5) by establishing strategies for market position, target buyer, sales volume and model packaging based on extensive market research and customer insights.
  • Exercises independent judgement to develop comprehensive product planning proposals (vehicle specifications, features, and trim levels) by using in-depth market and competitive analysis in order to deliver compelling recommendations suitable for presentation to senior management.
  • Develop concept specifications for upcoming models based on segment analysis, product positioning, customer insight, cost implications and other key market factors.
  • Create and maintain vehicle Product Guides reflecting accurate up-to-date product information, model strengths, competitive comparisons and specifications.
  • Create extensive product presentation materials detailing the model highlights and competitive position to use for product briefings/training and media launch events.

Major Responsibilities (continued)

  • Conduct post-launch analysis of new models and recommend enhancements/improvements based on market feedback and new competitor analysis.
  • Conduct thorough review of marketing materials created by internal departments/agencies and ensure accurate product information along with effective communication of product strengths and highlights.
  • Collaborate with Market Research to guide research efforts and analysis (clinics, focus groups, etc.).
  • Responsible for ad-hoc projects that require extensive use of consumer research data from proprietary and third-party sources (mTab, JD Power PIN, AutoPlanner, etc.).
  • Performs secondary functions of the position:
    • Manage pilot vehicle order process – incorporate order input from various departments, monitor anticipated build dates, inspect for specification accuracy and distribute to appropriate departments.
    • Analyze proposed model accessories and help determine the port installed option installation rates based on market situation.
    • Ability to describe product attributes and chassis dynamics accurately in evaluation of competitor and future vehicles.
      Managing the Product Planning fleet of pilot vehicles for the programs assigned.


  • N/A.


~ Bachelor’s degree required.

Related Experience

  • Five or more years of product planning experience, three years within the automotive industry preferred.


  • Ability to work with all levels of management.
  • Strong strategic planning skills.
  • Strong interpersonal and organizational skills.
  • Proficient usage of MS Office with exceptional PowerPoint skills.
  • Helpful to have ability to operate a manual transmission.


  • N/A.

Physical Requirements

Normal office duties
Able to travel internationally

Work Model

#LI-Hybrid (60% Onsite/40% Remote)




$67,200.00 - $96,000.00 Annual


Actual pay will be based on skills, experience and education. Our total rewards package includes base salary, bonus and benefits. Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance).


Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles