Assistant Manager, Market Sensing & Research

Reports to

Senior Manager, Market Sensing and Research

Location

Exempt Status

Vehicle Benefit

Purpose

~ Support the management of quantitative and qualitative market research studies and data analyses that address key business needs across the organization.

Major Responsibilities

~ Act as day-to-day liaison between HMA and its suppliers on custom and syndicated research studies related to advanced product development, next generation product planning, connected car services, marketing and communications, sales/service, and strategic business opportunities. Involves conducting both qualitative and quantitative research studies to address business needs.

~ Collaborate with internal stakeholders to ensure research leads to meaningful and impactful business implications.

~ Independently assess research needs and determine the best methodology and sample plan to address business requirements.

~ Analyze data and information to find patterns that “tell a story” about the research results.

~ Create and present research results to a large stakeholder audience including senior-level executives.

Major Responsibilities (continued)

~ Manage and leverage data mining tools such as mTAB and SPSS to provide insights to internal clients.

~ Manage market research budget and purchasing/invoicing needs in SAP system.

Authority

~ Select and manage research suppliers, providing direction on sample plans, managing key milestones, ensuring projects stay within budget, and guiding suppliers towards accurate and insightful results.

~ Providing product or business recommendations based on findings

Education

Related Experience

~ Five years minimum of experience related to market research, brand strategy, or corporate planning.

~ Automotive industry experience strongly preferred.

Skills/Knowledge

~ Strong analytical skills and data mining dashboard capabilities (mTab, SPSS, PIN, Experian, etc.).

~ Proficiency with Excel and Word.

~ Strong PowerPoint skills and the ability to create charts and graphs in a story telling format.

~ Demonstrated project management skills.
~ Ability to multi-task and set priorities.

~ Strong written and oral communication skills.
~ Self-starter, with good time management skills and the ability to complete tasks in a fast-paced environment.

Certification Required

~ N/A

Physical Requirements

Compensation

Benefits

Actual pay will be based on skills, experience and education. Our total rewards package includes base salary, bonus and benefits. Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance).