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Assistant Manager, Market Sensing & Research

Date: Mar 8, 2023

Location: Fountain Valley, CA, US, 92708

Company: Hyundai Motor America

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.


Reports to

Senior Manager, Market Sensing and Research



Exempt Status


Vehicle Benefit

4 Employee Vehicle Lease(s)


~ Support the management of quantitative and qualitative market research studies and data analyses that address key business needs across the organization.

Major Responsibilities

~ Act as day-to-day liaison between HMA and its suppliers on custom and syndicated research studies related to advanced product development, next generation product planning, connected car services, marketing and communications, sales/service, and strategic business opportunities. Involves conducting both qualitative and quantitative research studies to address business needs.

~ Collaborate with internal stakeholders to ensure research leads to meaningful and impactful business implications.

~ Independently assess research needs and determine the best methodology and sample plan to address business requirements.

~ Analyze data and information to find patterns that “tell a story” about the research results.

~ Create and present research results to a large stakeholder audience including senior-level executives.

Major Responsibilities (continued)

~ Manage and leverage data mining tools such as mTAB and SPSS to provide insights to internal clients.

~ Manage market research budget and purchasing/invoicing needs in SAP system.



~ Select and manage research suppliers, providing direction on sample plans, managing key milestones, ensuring projects stay within budget, and guiding suppliers towards accurate and insightful results.

~ Providing product or business recommendations based on findings


~ Must be a high school graduate
~ Bachelor’s degree preferred

Related Experience

~ Five years minimum of experience related to market research, brand strategy, or corporate planning.

~ Automotive industry experience strongly preferred.


~ Strong analytical skills and data mining dashboard capabilities (mTab, SPSS, PIN, Experian, etc.).

~ Proficiency with Excel and Word.

~ Strong PowerPoint skills and the ability to create charts and graphs in a story telling format.

~ Demonstrated project management skills.
~ Ability to multi-task and set priorities.

~ Strong written and oral communication skills.
~ Self-starter, with good time management skills and the ability to complete tasks in a fast-paced environment.

Certification Required

~ N/A

Physical Requirements

Normal office duties


$65,800.00 - $94,000.00 Annual



Actual pay will be based on skills, experience and education. Our total rewards package includes base salary, bonus and benefits. Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance). 


Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles