Assistant Manager, Market Sensing & Research

Location

Purpose

• Support the management of quantitative and qualitative market research studies and data analyses that address key business needs across the organization.

Major Responsibilities

• Act as day-to-day liaison between HMA and its suppliers on custom and syndicated research studies related to advanced product development, next generation product planning, connected car services, marketing and communications, sales/service, and strategic business opportunities. Involves conducting both qualitative and quantitative research studies to address business needs.
• Collaborate with internal stakeholders to ensure research leads to meaningful and impactful business implications.
• Work with senior research team members to assess research needs and determine the best methodology and sample plan to address business requirements.
• Help manage projects with parent company, Hyundai Motor Company in Korea, regarding their US based research projects including consolidating and sharing the HMA’s opinion and requests.

Major Responsibilities (continued)

• With senior research support, analyze data and information to find patterns that “tell a story” about the research results.
• Create and present research results to large stakeholder audiences including senior-level executives.
• Manage and leverage data mining tools such as mTAB and SPSS to provide insights to internal clients.
• Manage market research budget and purchasing/invoicing needs in SAP system.

Authority

• Select and manage suppliers, providing direction on sample plans, managing key milestones, ensuring projects stay within budget, and guiding suppliers towards accurate and insightful results.
• Provide product or business recommendations based on findings.
• This role requires the performance of work directly related to management and/or general business operations.
• The exercise of discretion and independent judgment with respect to matters of significance is required.

Education

Related Experience

• Five or more years of experience related to market research, brand strategy, or corporate planning is required.
• Automotive industry experience is strongly preferred.

Skills/Knowledge

• Strong analytical skills and data mining dashboard capabilities (mTab, SPSS, PIN, Experian, etc.).
• Proficiency with Excel and Word.
• Strong PowerPoint skills and the ability to create charts and graphs in a story telling format.
• Demonstrated project management skills.
  Ability to multi-task and set priorities.
• Strong written and oral communication skills.
  Self-starter, with good time management skills and the ability to complete tasks in a fast-paced environment.

Certification

• N/A

Physical Requirements

Work Model

Affiliate

Compensation

Benefits

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)