Senior Manager, Owner Marketing

Location

Purpose

~ The Senior Manager, Owner Marketing leads the development and execution of a multi-tiered Hyundai owner marketing strategy. Responsible for leading and implementing the owner marketing strategy to maximize service retention, parts sales, loyalty, owner education, safety campaign completion, telematics subscription revenue via traditional marketing, educational asset production, and digital marketing.

Major Responsibilities

~ Sales - Increase parts sales.

~ Safety - Increase recall and service campaign completion rates.

~ Training - Increase owner engagement in the Hyundai brand through educational communications and supporting video production.  

~ Connected Car – Increase the connected car population by overseeing the development of unique marketing, education and promotions that promote subscription renewals, enrollments, and feature usage.

~ Retention - Develop and implement an owner rewards program.

~ Futureproofing - Implement a cross-organizational decisioning, reporting and deployment platform to operationalize a “one-look, one clear next action” business process (DCXT).

~ Teamwork - Collaborate within the division, regions, dealers, and across all workgroups for maximum efficiency, program impact and business results (ownership rules, data privacy, data sharing, lifecycle management, IT development, and IT integration).  Support all Hyundai Motor Group and HMNA section goals.

~ Communication - Provide clear, succinct reporting and presentations on program marketing efforts, KPIs, budget and expenses. Manage creative brief process, legal compliance, and deployments to effectively execute the required deliverables.

~ Leadership - Coach, hire and promote for success and employee engagement. Take an active role in staff development and education of core skills.

Major Responsibilities (continued)

~ Financial Prudence - Develop and maintain an annual budget, including forecasting and management for dealer marketing spend, expense control, purchase orders, changes to accounting, billing processes and requests for proposals. 

~ Partnership – Manage the agency of record for maximum dealer and company benefit with customer retention, subscription sales, and dealer satisfaction as top priorities.

~ Marketing – Oversee content creation, integrations, and execution of multi-channel communications.

~ Flexibility – Accept and actively support special projects, assignments or tasks as deemed appropriate and assigned by management

Authority

~ Requires frequent interaction with management and reports directly to the Senior Group Manager, Owner Marketing and has many opportunities that require to interact with other Executives and division-heads.

~ Responsible for Administer-level positions direct reports in as such will be tasked with the development and growth of those said positions through evaluations and ultimately hiring/firing. 

~ Manages multi-million-dollar contracts that control communication to over 10M Hyundai owners.

~ Implements business decisions that are critical to overall company success for Parts/Accessory sales, Customer Satisfaction, Connected Car subscriptions, Customer Safety, and Education.

~ Works in collaboration with other divisions, business channels and partners for maximum program performance (Digital Service, Marketing, Connected Car, Engineering, Customer Experience, AutoEver, Digital Business Planning, Vendors, Finance and Purchasing.

Education

Related Experience

~ At least eight years of work experience of which at least three years of directly related experience in automotive parts or service, marketing preferred.

~ Two to three years of supervisory experience desired.

~ Experience in a fast paced OEM environment with emphasis on fixed operations process, merchandising and marketing.

~ Program management and vendor relations experience desired

Skills/Knowledge

~ Excellent verbal and written communications skills to allow effective interaction with all levels of the organization.

~ Ability to work independently, under pressure of deadlines, handle multiple priorities and pay close attention to detail.

~ Strong knowledge of Microsoft Office including Word, Excel, PowerPoint, Outlook and internet.

~ Ability to thrive in a team environment.

Certification

~ N/A

Physical Requirements

Work Model

Affiliate

Compensation

Benefits

Actual pay will be based on skills, experience and education. Our total rewards package includes base salary, bonus and benefits. Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance).