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Manager, Product Line Management Car & Entry CUV

Date: Sep 23, 2022

Location: Fountain Valley, CA, US, 92708

Company: Hyundai Motor America

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.




The Manager, Product Line Management (PLM) – Hyundai Cars and Entry CUVs is the Subject Matter Expert (SME) for assigned vehicle(s), which includes maintaining comprehensive, real-time knowledge of: sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing effectiveness, region/dealer engagement levels, competitor activity, and segment dynamics.  This key role will focus on data management, data visualization, and data analysis to create recommendations to support product performance target achievements.


The department’s key mission is to achieve revenue and share objectives and provide strategic direction on go-to-market strategies that optimize sales and profitability for assigned vehicle(s).  Responsible to support the Sr. Manager and Sr. Group Manager to ensure successful product portfolio management and new product launch coordination.


Major Responsibilities:

  • This position reports to the Sr. Manager for Hyundai Cars and Entry CUVs.
  • Proactively and continuously analyze performance of assigned vehicle(s) relative to objectives, support PLM team with the development of actionable recommendations to optimize performance across the levers listed below and help create presentation materials to be shared with executive management at regular governance meetings.
    • Product Planning: Provide strategic input to ensure assigned vehicle(s) meets Sales and Marketing channel marketplace needs.
    • Strategy: Manage development of vehicle positioning strategies and Key Selling Points (KSPs) for all-new, major change, and face-lift vehicles.
    • Marketing: Collaborate to ensure product concept, positioning, KSPs are clearly communicated and with consistency throughout all company-owned and 3rd party websites/channels.
    • Incentives: Collaborate to optimize competitiveness and support incentives planning meetings.
    • Pricing: Collaborate to identify opportunities to increase revenue.
    • Finance: Analyze and validate financial impact of recommendations.
    • Production: Partner with Distribution to ensure optimized trim mix and balanced pipeline.
    • Sales Training: Collaborate to ensure KSPs are clearly communicated (ensure consistency with key marketing messages, positioning, and proper competitor comparisons).
    • Sales Operations: Operate closely with field leadership to collaborate, manage and optimize media messaging, incentives and provide strategic/tactical inputs to drive the monthly go-to-market plan. 
  • Business Unit Management: Coordinate with Sr. Manager to ensure business objectives for each vehicle are incorporated in model performance targets.  Support the identification of key product, marketing and sales programs required to achieve objectives.
  • For assigned vehicle(s), support the Sr. Manager and Sr. Group Manager with regular Launch Committee Meetings to ensure cross-functional alignment and organizational readiness for new product launches.
  • Support ad hoc business optimization projects on an as needed basis



~ Support the development of business cases for product performance improvement recommendations.

~ Coordinate cross-functional teams and projects.



~ Must be a high school graduate

~ Bachelor’s degree required

~ Master’s degree is a plus


Related Experience:

~ Minimum 6-7 years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales).

~ Extensive data analysis experience and data visualization expertise required.

~ Automotive industry experience preferred.

~ Cross-functional project management experience preferred.


Skill / Knowledge:

~ Curiosity and initiative.

~ Strong analytical skills with attention to detail.

~ Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action.

~ Excellent communication and presentation skills.

~ Good organizational and teamwork skills.

~ Ability to multi-task.

~ Strong automotive industry and technology knowledge preferred.

~ Excel, PowerPoint, Word.

~ Experience with Tableau, PIN, mTab, Maritz, GfK, IHS/Polk, Urban Science, studies/tools a plus.


Physical Requirements:

~ Normal office duties

~ Must be able and comfortable presenting to an executive level audience

~ Occasional domestic travel (~5%)



Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles