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Manager, Market Sensing & Research

Date: Sep 16, 2022

Location: Fountain Valley, CA, US, 92708

Company: Hyundai Motor America

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.



~ Lead and support the Market Research function for all HMA including conducting qualitative and quantitative custom market/consumer research and managing syndicated research related to product, marketing, and market sensing. Identify and educate HMA stakeholders on overall changes in the marketplace, company strengths, weaknesses, and opportunities for improvement.


Major Responsibilities

~ Lead custom and syndicated research studies on behalf of diverse internal clients: advanced product development, next generation product planning, marketing and communications, and sales/service. Examples of studies: post-launch performance of new models (e.g., Early Buyer studies), market positioning and pricing vehicle clinics, and managing syndicated research.

~ Collaborate with stakeholders to design research that produces meaningful and high impact business implications. Exhibit strong negotiation and problem-solving skills to overcome challenges and align expectations.

~ Assess research needs, determine the best methodology and sample plan, and conduct qualitative research or quantitative research to address business requirements.

~ Select and manage research vendors; provide direction on research sample plan, ensuring projects are hitting milestones on-time, within scope, and within budget.

~ Consult with our parent company on how to optimize their market research for the US market and consumers.

~ Utilize research to identify growth and improvement opportunities related to product, marketing, sales, customer satisfaction, and corporate planning, empowering HMA Executives and stakeholders to make more informed, insight-driven decisions.

~ Analyze complex data sources and information to find patterns in data to “tell a story” about the research results that has business implications to the respective client groups.

~ Create and present research results to stakeholders.

~ Lead market sensing efforts - utilizing multiple data and research sources, consolidate and synthesize market level reports that keep the company up-to-date on a variety of upcoming topics and areas of opportunity.

~ Create custom analyses to assess new and ongoing products and/or customer programs.

~ Analyze primary and secondary research findings to advocate the voice of the customer and provide meaningful recommendations.

~ Leverage data mining tools to interpret data and provide meaningful insights.

~Provide market and consumer research consulting to support internal clients.

~ Contribute to division growth by working seamlessly within Corporate Planning, with other HMA divisions, and with Hyundai subsidiaries as appropriate.



~ Independent data gathering, analysis, report preparation, and final presentation.

~ Select and manage research vendors for projects managed.

~ Develop, oversee, and meet project timeline for various research projects.

~ Provide product or business recommendations based on findings.

~ Interface directly with other departments to design and share consumer insights in a meaningful way.



~ Bachelor’s degree preferred with a focus in Economics, Market Research, or Business Management preferred.

~ Master’s degree a plus.


Related Experience

~ Six to seven years of experience of which at least five years were related to market research experience managing various custom qualitative and quantitative consumer research.

~ At least three years of automotive experience, ideally in a corporate planning function at an OEM.



~ Excellent quantitative and qualitative analytical skills.

~ Effective knowledge of automotive industry brand and product-related information.

~ Experience leading or leveraging social media monitoring tools.

~ Ability to translate data into actionable ideas and recommendations.

~ Experience developing clear and interesting presentations using MS PowerPoint.

~ Excellent oral and written communications skills.

~ Excellent presentation skills with a proven ability to influence others.

~ Self-starter, with good project management and vendor management skills and the ability to complete tasks in a fast-paced environment.

~ Good judgment and decision-making ability.

~ Knowledge of research methods and statistics.

~ Strong ability to translate research findings into meaningful business decisions.

~ Ability to work with all levels of management.


Physical requirements

~ Normal office duties


Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles