Manager, Genesis Business Analytics - Cars

Location

Purpose

~ Subject Matter Expert (SME) for assigned vehicle(s), which includes maintaining comprehensive, real-time advanced knowledge of sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing effectiveness, region/dealer engagement levels, competitor activity, and market dynamics/trends.  This role will focus on data management, data visualization, and data analysis to create recommendations to support product performance target achievements.

~ The department’s key mission is to achieve revenue and share objectives and provide strategic direction on go-to-market strategies that optimize sales and profitability for assigned vehicle(s).  Responsible to support the Sr. Manager and Sr. Group Manager to ensure successful product portfolio management and new product launch coordination for the Genesis car line-up.

Major Responsibilities

~ Proactively analyze performance of assigned vehicle(s) relative to objectives, develop actionable recommendations to optimize performance across the levers listed below and help create presentation materials to be shared with executive management at regular governance meetings.

~ Product Planning: Provide strategic input to ensure assigned vehicle(s) meets Sales and Marketing channel marketplace needs.

~ Strategy: Manage development of vehicle positioning strategies and Key Selling Points (KSPs) for all-new, major change, and face-lift vehicles.

~Marketing: Collaborate to ensure target customer, product concept, positioning, KSPs are clearly communicated and with consistency throughout all company-owned and 3rd party websites/channels

Major Responsibilities (continued)

~ Incentives: Collaborate to optimize competitiveness and support incentives planning meetings.

~ Pricing: Collaborate to ensure pricing competitiveness and identify opportunities to increase revenue.

~ Finance: Analyze and validate financial impact of recommendations.

~ Production: Partner with Distribution to ensure optimized trim mix and balanced pipeline.

~ Sales Training: Collaborate to ensure KSPs are clearly communicated (ensure consistency with key marketing messages, positioning, and proper competitor comparisons).

~ Sales Operations: Operate closely with field leadership to understand market dynamics to better collaborate, manage, and optimize media messaging, incentives and provide strategic/tactical inputs that drive the monthly go-to-market plan.

~ Business Unit Management: Coordinate with Sr. Manager to ensure business objectives for each vehicle are incorporated in model performance targets.  Support the identification of key product, marketing and sales programs required to achieve objectives.

~ For assigned vehicle(s), support the Sr. Manager and Sr. Group Manager with regular Launch Committee Meetings to ensure cross-functional alignment and organizational readiness for new product launches.

~ Support ad hoc business optimization projects on an as needed basis.

Authority

Develop business case for product performance improvement recommendations.

Manage cross-functional teams and projects.

Education

Related Experience

~ Minimum 6 years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales).

~Automotive, tech, mobility and related industry experience preferred.

~ Cross-functional project management experience is required.

~ Extensive data analysis experience and data visualization expertise required.

Skills/Knowledge

~Strong automotive industry knowledge preferred.

~MS Office expertise.

~Experience with Tableau, PIN, mTab, Maritz, GfK, IHS/Polk, Urban Science, studies/tools a plus.

Certification

~ N/A.

Physical Requirements

Work Model

Affiliate

Compensation

Benefits

Actual pay will be based on skills, experience and education. Our total rewards package includes base salary, bonus and benefits. Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance).