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Manager, Digital & Social Media Marketing

Date: Dec 1, 2022

Location: Fountain Valley, CA, US, 92708

Company: Hyundai Motor America

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.


Reports to

Senior Manager, Emerging Platforms & Social Media Marketing



Exempt Status


Vehicle Benefit

4 Employee Vehicle Lease(s)


~ The Hyundai Marketing team is growing to take on the task of evolving into one of the top automotive brands in the U.S.; the Manager, Digital & Social Media Marketing will help Hyundai leave a mark on culture and expand our automotive marketing approach in the social space.

~ Under direction of the Sr. Manager, Emerging Platforms & Social Media Marketing, the Manager, Digital & Social Media Marketing is responsible for all social content planning, influencer relationships and engagement. Activities include supervision and guidance of Hyundai’s owned social media platforms, strategy, and content, collaborating, and finding efficiencies across channels/departments and coordinating with agency partners. 

Major Responsibilities

~ Key point of contact for all social media platforms, functions, and activities—this includes, but is not limited to best practices, content production, digital & social media asset reviews/approval.

~ Manage social content creation and channel management; work directly with IWA and other agency partners to execute against existing planning/production calendar for social content.

~ Ensure that our agencies and marketing team adhere to social channel best practices -- bringing leading edge/ social first ideas into consideration for vehicle launches and ongoing channel support.

~ Oversee Influencer Management and Engagement for vehicle launch efforts, Hyundai Ambassador Program, and other content creator opportunities.

~ Ensure brand voice for Hyundai social is adhered to across all channels.

~ Help manage vehicle needs through internal systems (DCT, CVIP) and partners (Vehicle Admin, DriveShop, CarPrep, and IWA).

~ Work with Sr Manager to collaborate across disciplines (, PR, CRM, Experiential, etc.) to ensure campaigns are fully integrated.

~ Communicate all social activities with key stakeholders of owned projects/campaigns.

~ Work with agency partners to deliver reports that interpret information and deliver analysis, key learnings, effectiveness, and growth opportunities.

Major Responsibilities (continued)

~ Responsible for community management oversight and workflow with IWA, Customer Care, and PR teams. Should be proficient with tools such as Sprinklr and Netbase.

~ Provide strong video content expertise; following best practices and trends across all social platforms to inform marketing decisions that fit into our overall brand and channel strategy.

~ Analyze all social channels closely to find opportunities for new innovative content and optimizations for owned and paid content.


~ Position requires ability to problem solve, make decisions, and operate with an entrepreneurial spirit within the framework of a team concept.

~ Manage workflow and the ability to work across departments, along with the wider HMA teams. 

~ Develop and implement strategies that all programs are executed against.

~ Resolve issues and communicate to management and business partners.

~ Manage activities and performance of agency and other service providers.


~ Bachelor’s degree preferred
~ Must be a high school graduate

Related Experience

~ Eight years of social media marketing and influencer engagement experience.

~ At least five years of experience managing agency relationships and workflow.

~ At least two years of experience within automotive industry desired.

~ Agency and or/ related client-side experience required.

~ Challenger brand experience preferred.


~ Ability to manage high-paced environment with multiple projects and agency personnel.

~ Ability to develop strategy and implementation plans for new projects/initiatives.

~ Ability to develop strong interpersonal relationships at a variety of levels; Managerial, Field Staff, subordinate and agency hierarchy of personnel.

~ Diplomatic and collaborative attitude, able to motivate partners to meet and exceed business expectations.

~ Ability to work on multiple projects simultaneously.

Certification Required

~ N/A

Physical Requirements

Travel: 0% - 25%
Normal office duties

Compensation & Benefits

Benefits include healthcare insurance (medical/prescription, dental, vision), 401(k) company match, a quarterly employer enhanced contribution, basic life insurance, short- and long-term disability, employee assistance program (work/life balance programs and confidential counseling), expert medical services (provider referrals, second opinion), business travel accident insurance, health advocacy (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits), annual discretionary bonus, accrued vacation pay, company provided sick pay, vehicle lease program (monthly fee includes insurance and maintenance).


Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles